Growth Model Solutions
Growth Model Solutions
Keep up with our latest company news, press releases, media highlights and expert perspectives.
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Expert Perspective / Nov 18 2022
As part of The Drum’s Data and Privacy Deep Dive, 3Q/Dept’s Savitha Namuduri argues that while privacy changes may impact ad measurement, they also create opportunities to build trust with customers.
By Savitha Namuduri
Expert Perspective / Dec 08 2016
As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising…
Expert Perspective / Nov 10 2016
By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all…
Expert Perspective / Oct 27 2016
Q4 can be a merciless time for marketers; even if you’re not staring down a couple of make-or-break months as a seasonal retailer, you’re likely…
Expert Perspective / Oct 13 2016
Social advertising in Q4 is expensive. Higher intent to purchase among holiday shoppers means that CPMs and CPCs (costs per thousand and costs per click)…
Expert Perspective / Sep 15 2016
So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in…
Expert Perspective / Aug 18 2016
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of…
Expert Perspective / Jul 21 2016
Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into…
Expert Perspective / Jul 21 2016
Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into…
Expert Perspective / Apr 29 2016
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the…
Expert Perspective / Apr 01 2016
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the…
Expert Perspective / Mar 04 2016
Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting new ad products and…
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