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Press Coverage & Company News
Keep up with our latest company news, press releases, media highlights and expert perspectives.
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Expert Perspective / Nov 18 2022
For Brands, the Silver Lining of Signal Loss is the Opportunity to Build Trust
As part of The Drum’s Data and Privacy Deep Dive, 3Q/Dept’s Savitha Namuduri argues that while privacy changes may impact ad measurement, they also create opportunities to build trust with customers.
By Savitha Namuduri
Search Press & Media
Expert Perspective / Dec 08 2016
How You Should be Leveraging Native Ads in 2017
As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising…
Expert Perspective / Nov 10 2016
Pinterest & Snapchat: 12 Tips to Dial in Your Visual Ads
By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all…
Expert Perspective / Oct 27 2016
Q4 Must-Knows for CMOs: Crucial Developments Across Channels
Q4 can be a merciless time for marketers; even if you’re not staring down a couple of make-or-break months as a seasonal retailer, you’re likely…
Expert Perspective / Oct 13 2016
10 Tips for Retailers’ Q4 Social Advertising
Social advertising in Q4 is expensive. Higher intent to purchase among holiday shoppers means that CPMs and CPCs (costs per thousand and costs per click)…
Expert Perspective / Sep 15 2016
4 Solutions to Dial in Your Facebook Attribution
So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in…
Expert Perspective / Aug 18 2016
4 Ways for Twitter to Stay Relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of…
Expert Perspective / Jul 21 2016
Where Instagram and Facebook Advertising Converge and Where They Differ
Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into…
Expert Perspective / Jul 21 2016
9 New and Semi-Secret Facebook Targeting Options
Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into…
Expert Perspective / Apr 29 2016
10 Tips for Successful Pinterest Advertising
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the…
Expert Perspective / Apr 01 2016
The Ideal Facebook Advertising Structure: Single Objective
There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the…
Expert Perspective / Mar 04 2016
Three Facebook Direct Response Products You Should be Using Now
Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting new ad products and…
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