Connected TV and Over-the-Top Media

Consumers are ditching linear television in favor of streaming services and connected TV. Does your media plan reflect these trends?

We Don’t Buy Media to Drive Impressions. We Buy Media to Drive Outcomes.

CTV and OTT have quickly become a growing share of programmatic buys and brand awareness campaigns, and it’s here to stay. Advertising is delivered alongside premium, professionally-produced content, giving users an immersive experience similar to traditional TV commercials.

As with most digital media, extensive measurability is a key benefit of CTV/OTT, making it an essential part of any multi-layered full-funnel media campaign.

Everywhere You Want to Be.

An estimated 80% of U.S. homes have at least one connected TV device. As streaming services continue to multiply, audiences are increasingly cutting the cord and flocking to the convenience of video content on demand. That’s a ton of potential buyers — and we can help get the right messaging in front of them.

Full-Funnel, Brand-Building Performance.

By accurately tracking viewers through a variety of programmatic mediums such as native, display, CTV, audio, and video — as well as direct publisher buys — we’re able to target and retarget across streaming devices and platforms to convert shoppers into buyers.

Audience-First and Always Testing.

We believe in a research → validate → optimize approach when refining audience targets. By combining the continuous testing of audience segments with creative and contextual alignment, we ensure that our OTT advertising buys are more efficient and more relevant. Data is always our guide.

Brand Safety and Ad Fraud Prevention.

Along with a trusted playbook of in-platform and proprietary offensive and defensive tactics, we also curate inventory deals and partner with best-in-class technology experts to conduct ongoing account reviews to limit risk and mitigate fraudulent impressions or clicks that could invalidate your campaign’s results.

Robust Measurement and Transparent Reporting.

Unlike linear TV, CTV creates various opportunities for marketers to effectively measure and understand the full value of their campaign strategy. Our measurement expertise proves CTV’s impact on brand sentiment and awareness, as well as direct response metrics.

Connected TV/OTT is just one of the services available in our End-to-End Digital programs.

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Our Partnerships Drive Your Growth.

We work with the most influential partners and platforms in the business to give you the competitive edge. Rather than steer you towards any particular technology, we choose the best fit for your needs. Meet some of our partners.